Hooked : How to build habit forming products - interview with author Nir Eyal

“As I made connections between research and reality, what I learned was, that our behavior is designed." – Nir Eyal

Nir Eyal is an investor, educator, and author of the book "Hooked: How To Build Habit Forming Products." He's also a frequent contributing writer for Forbes, TechCrunch, and Psychology Today. You can also find him on his blog, NirandFar.com, where he writes about Business, Behavior, and the Brain.

Here's what we cover in this conversation:

Why is it so important to know about habit forming products?
How to design habit forming products,
the future of tech,
and much, much more.
If you're at all interested in learning what it takes to create products that help others create positive habits in life and business, this episode is for you.

Hooked : How To Build Habit Forming Products | Interview with Author Nir Eyal

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Show notes

Episode #25: Nir Eyal - Hooked: How To Build Habit Forming Products

credit: nirandfar.com

- ATARI: A Hook Model Has 4 Parts > Trigger > Action > Reward > Investment

- Basic elements of building a habit forming product: GEM = Growth -> Engagement -> Monetization

- When building a habit forming product, it's worth it to consider satiating a basic human need.

- Popular apps predicated on basic human needs:

When you're LOST -- SEARCH Google
When you're LONELY -- CONNECT on Facebook
When you're HUNGRY -- FIND FOOD on Yelp

- Is your product a "Vitamin" or a "Painkiller"?

Vitamins = positive, often emotional benefit. Makes you feel good.
Painkiller = alleviates a pain. Pulls out a thorn. Makes the hurt go away.
Clever combo of both = that itch/feeling you get when you "just have to" respond to a text... even when you're driving.

PEOPLE + BOOKS MENTIONED:

* Hooked: How To Build Habit Forming Products by Nir Eyal

* Pyscho-Cybernetics by Maxwell Maltz (get the book summary here)

* The ONE Thing by Gary Keller (get the book summary here)

* Zero To One by Peter Thiel, Blake Masters (get the book summary here or listen to the free audio book summary here)

* Ryan Hoover: Nir's co-author on "Hooked" and founder of Product Hunt

* Lewin (of Lewin's Equation: b = f (p, e))

* Mary Roach

SELECTED RESOURCES + LINKS:

Get Nir's book, Hooked: How To Build Habit Forming Products
Learn more about the "Hook Model"

CONNECT WITH NIR EYAL:

on Twitter: @nireyal
on his blog: nirandfar.com

buy the book

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