Jonah Berger: Invisible Influence

In this episode, I'm joined by author and Wharton marketing professor Jonah Berger to discuss his new book, Invisible Influence: The Hidden Forces that Shape Behavior. 

Here's what you'll learn about in this episode:

• A simple, science-backed body-language technique to dramatically increase your likability among other people
• How to use "social influence" to motivate yourself and others
• How some of our most important life-choices — like the people we marry, or the careers we choose — are not really our own choices
• And much, much more. Click below to start listening now... 

EP147. Jonah Berger: Invisible Influence • Listen on iTunes

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Selected Links + Resources

Book Mentioned:

• Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger

Connect with Jonah Berger: 

• Website: jonahberger.com

photo credit: jonahberger.com