Can You Make Your Marketing Work For Itself?

Collaborative Post

There are many areas in business where you can, to some degree, automate your success. For instance, scheduling an audit to come in once a year may help you better pass actual inspections from the government should your compliance be checked.

But when it comes to marketing, the idea of automating your message can seem a little strange. People want to know they’re being spoken to, not at, and so if you’re not careful it’s easy to give them the wrong impression while trying to save time. Done the wrong way, they may assume that you have little respect for them as consumers, or even little care about what they think.

Does that really have to be the case, however? Could it be that your marketing works for itself, but as a supplement to your creative planning and narrative building, and not necessarily instead of it?

In this post, we’ll discuss a few methods you can use to ensure your marketing is a superpowered force, even if you’re a small one or two-man team:

Optimizing Your Website For SEO

Search engines want to show people useful content. That's the simple truth behind SEO. While you could spend hours reading about algorithms and ranking factors, the core idea is straightforward - make your website helpful and easy to navigate. Do this and the search engine, along with website optimization services, will ensure organic traffic.

For instance, always have clear, descriptive titles for your pages and blog posts. Write naturally about topics you know well, and organize your content in a way that makes sense with simple link trees. Add relevant images, keep your pages loading quickly, and make sure everything works properly on mobile phones. You’d be surprised how many people miss the basics here.

Referral Systems

Happy customers telling their friends about your business is marketing gold and can be worth ten campaigns you run on your own. Setting up a referral system turns these natural conversations into a steady stream of new clients if it’s simply and genuinely implemented, and isn’t managed like a bribe.

A straightforward discount for both the referrer and their friend often works better than complicated point systems or tiered rewards that feel annoying to sell or understand. Make it easy for people to share their positive experiences, such as through pre-considered social media sharing posts or links that work on WhatsApp, keeping in mind the best referral programs feel less like marketing and more like friends helping friends find good services.

Social Proof Centered

We mentioned that people trust other people more than they trust advertisements. That's why showing real customer experiences carries so much weight. But this doesn't mean plastering your website with fake-looking testimonials or too-perfect reviews, as we’ve often seen on sites like Amazon. You can show this and highlight it if you want, by sharing genuine customer stories, complete with specific details about how your product or service helped them, and showing live updated reviews, moderated for relevance, but not praise.

With this advice, we hope you can more easily make marketing work for itself.

—End of Collaborative Post—

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